12 Modules
2 - 3 MonthsOverview
Course Description
This program gives you a complete understanding of how digital marketing works. From building websites and running social media campaigns to creating ads and analyzing performance, you’ll gain hands-on experience using industry-standard platforms. Perfect for students, entrepreneurs, and professionals looking to upgrade their skills or start a career in digital marketing.
What you'll learn
- Creating and managing websites using WordPress
- Search Engine Optimization (SEO) to increase website traffic
- Social media marketing for platforms like Facebook, Instagram, and LinkedIn
- Planning and executing email marketing campaigns
- Running paid advertising with Google Ads (PPC)
- Using Google Analytics to track website and campaign performance
- Managing online reputation and brand presence
- Developing inbound strategies to attract and convert leads
Course Features:
- Downloadable templates, tools, and checklists
- Hands-on projects and campaign practice
- Real-time feedback from industry mentors
- Work on live case studies and simulations
- Build a portfolio to showcase your skills
- Career guidance and networking opportunities
Course Content
Digital Marketing Basics
Purpose of Marketing
Segmentation & 4Ps of Marketing Marketing Funnel
Basics of Branding
Building a Brand Identity
Online Presence
Storytelling in Digital Branding
Domain & Hosting
Wordpress Website Building
Keyword Types & Research Tools
Competitive Analysis
Keyword Mapping
How Search Engines work
On-Page
Technical
Off-Page
Mobile & Local SEO
Google Algorithm & Black Hat SEO
Case Studies
Introduction to Google Ads
Types of Ad Campaigns
Ad Campaign Creation
Optimization & Reporting
Bidding Strategies & Terminologies
Case Studies
Setting Up Analytics
Key Metrics and KPIs
Advanced Analytics Techniques
Custom Reports and Dashboards
Profile Creation & Optimization
Hashtag Strategies
Content Calendar
Social Media Trends
Analytics & Measurement
Social media for businesses
Facebook & Instagram Marketing
Types of Facebook Ads
Influencer Marketing
Campaign Measurement & Optimization
Types of Email Marketing campaigns
Building email list
Email Content Creation
Email marketing Tool
Analytics & Reporting
Affiliate Marketing Models
Affiliate Networks
Performance Tracking and Analytics
Understanding the basics of ORM
Building a Strong Online Presence
Tools for monitoring online mentions
Content Planning
Blog Creation
Content Generation & Distribution
Content Marketing Tools
Case Studies
